How To Leverage On The 3rd Most Used Social Platform In Singapore!
Singapore has a very high (84%) penetration of internet users (4.83M), with 83% (4.8M users) who are on social media, and 95% of these social media users accessing social media sites daily.
Instagram ranks 3rd in non-messaging social platform usage amongst Singaporeans (with Youtube and Facebook coming 1st and 2nd respectively), with 38% (2.2M) of Singaporeans who use Instagram actively. (For a benchmark, Sweden currently has the highest Instagram penetration at 47% of monthly active users).
This signifies existing growth opportunity on the platform where it is yet to be saturated, and ample room for brands to engage with users on the platform where user skepticism / fatigue have yet to set in.
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